Are You Socially Inept At Social Media?

Facebook, Twitter, Instagram, LinkedIn, Pintrest, Quibble, Ideaspace, Beammeup…okay, the last three I made up, but the point I am trying to make is that social media networks are being created faster than I can think up a quirky name.

I can recall recent conversations with colleagues discussing whether or not social media was a fad or an effective marketing tool.  Well, it appears from the numerous platforms that are now available, and the number of large companies who Tweet daily, that social media is here to stay.  If you haven’t considered how to use it to build your business, then you may be missing out on a valuable marketing tool. Here are some tips to consider when creating a social media presence for your business.

  • Focus your approach – Have a goal in mind when creating your presence.  What do you want to accomplish?  Is it brand awareness?  Do you want to build a database of your clients?  Are you trying to get feedback on a new product or service? Once you can answer these and other questions, then you are in a better position to find your customers and interact with them to get your desired results.
  • Engage your customer – You’ve created a Facebook page and you can’t seem to get people to visit it or comment on your posts.  Have you provided an opportunity to sufficiently connect with your customer?  Social media changes quickly and in order to win fans and keep them you must figure out a way to make your customers the star of your show. Be creative and use your social media campaign as a way to get to know your customer. A good way to do this is to create a blog to help your customer get to know who you are and what makes you/your product special. Maya Furbert of Fatimaya, indie vintage clothing boutique on Court Street, subscribes to this notion stating that “it is about sharing my journey with Fatimaya with my customers.”  She added that “it is important to keep it fresh and mix it up and I do this by creating a look of the day or I will share a photo of myself picking up new merchandise to engage my customers”.
  • Don’t take your customer for granted – Don’t assume that your customers want what you are selling.  Social media is a way for your customers to share with you what they want.  You have to be willing to listen and be flexible enough to meet their expectations. Track customer behavior and look for what increases the chance of them making a purchase. Maya finds that Instagram works for her.  She said “asking questions does not work for me, but a picture of a new cute outfit gets my customers excited.  I can respond to them immediately because I get their posts on my phone.”
  • All “Likes” and No Money – You have the most liked page in the land of Social Media, but for some reason that has not translated into more sales.  Why? You must make sure that people have a clear understanding of what you want them to do.  Optimize your page by including calls to action.  If you want to build a database then ensure there is a way for people to leave you their pertinent information. Once you have shared your story or information, be sure to direct your customer on what to do next – to learn more or to purchase.

With social media you can speak to your perfect customer, engage them and respond to their needs in real time. This puts the control in your hands and gives you the opportunity to become socially adept at social media.  For those of you who still feel that mastering your social media game is a daunting task, don’t fret, there is a local company, Go Social, willing to take on the management of your social media to help you get the most out of this medium.  You can contact Go Social at   To find out what’s new from Fatimaya, email or check them out on Facebook.

Jamillah Lodge is a Business Development Officer for Bermuda Economic Development Corporation. She specializes in providing aspiring and existing entrepreneurs with business development advice and loan guarantee assistance.  In addition, she manages the marketing and communications plan for the Corporation and oversees the development of a mentorship and youth entrepreneurship programme. She has a degree in Business Administration with a concentration in Marketing.  The opinions expressed in this article are those of the writer and should serve a general guide and should not be considered as replacement advice from a lawyer, accountant or other professional service provider. Readers should consult with the appropriate professionals as necessary.

If you have questions about starting a business in Bermuda, just ask BEDC: Email us at or call 292-5570.


Happy Bermuda

5 Tips to Viral Video Marketing – Happy Bermuda

To start, a viral video is a video that becomes popular through the process of (most often) Internet sharing, typically through video sharing websites (Youtube), social media (Facebook) and email.  There isn’t exactly a set rule for how many “views” constitute a video “going viral” or how quickly those views to roll in.  It varies from person to person but upwards of 1 million views in less then a month and you are doing well.

As a filmmaker, social media is key to staying in business.  It is the best tool anyone has to showcase their work and its free! Showcasing work obviously puts your product out there and in turn potentially brings in more business.  The more people that see it the better your odds are for more business.   Here are some things I do to help my videos go further.  Keep in mind that coming up with original or interesting content is also a big part of helping a video make the rounds.

People share things that stand out to them in some way, shape, or form.  When I shoot extreme videos we go through a lot of ideas before we end up shooting the one that really stands out to us.  We like the ones that make you go “WOW! I’VE NEVER SEEN THAT BEFORE”, or “THAT IS CRAZZZZY”. Our angle is always pushing the sanity boundary.

5 Tips to Getting your video out there quickly:

1) Know your Demographic and Post Accordingly – One of the ways this can be done is by using youtube analytics to see who watches your type of videos and when.  This is useful to find out when best to post your video.  For example when looking at my analytics I know that the best time to release one of my extreme stunt videos is midday on a Wednesday or Thursday.  Why?  Because I know that the majority of views I get right off the bat are from male high school students on their lunch break browsing their social media and video sharing sites.

2) Get Other Sites to Share your Video:  The more people linking and sharing your video the more views you get.  There is never a guarantee to this but the more web bloggers and online magazines you send your video link to the better.  It helps if your video content matches their website content.   Example: If you create a cute video of your dog doing the tango while singing the national anthem then contact known pet websites that have video blogs. i.e PETCO youtube channel, Pedigree blog site.  Find sites that will love your content. Send them a nice short message about why they should have your video on their site and you will be surprised how far that can go.  Even get crazy and send it to the Ellen Degeneres show.

3) Having a Following:  This is very key for continued postings.  Having lots of people subscribed to your Youtube or Facebook page means that EVERY time you post a video they will get an alert letting them know that a new video is out.  More often than not they are going to click on that video because they liked your previous stuff.  This is a fine line –  Make sure you are putting out material that is consistent to that page.  You are going to want separate pages if your work varies.  For example I have a ‘Falling off the Rock’ Facebook page dedicated to cliff jumping and anything extreme.  I wouldn’t post an Ad I produced for a company on that page because thats not why people are on that FOTR page.  You don’t want to abuse your viewers otherwise they will unsubscribe.  Be content specific in this area.  So the point being, the more videos you put out the more subscribers you’ll get.   The more subscribers you have the more people you have instantly clicking your video when you upload it.  It’s a snowball effect. (see separate post on how to BUILD a following)

4) Video Length:  Todays world is fast paced and a lot of people viewing clips online do so from work.  If you are at work you do not have time to watch a long video.  Keep videos between 1 – 2.30 mins for better sharing, 3mins MAX.

5) Being Creative and Identifying Trends:  There are several ways you can use trends to help your video or even product.  Two examples are music and whats hot.  If looking for a track to go along with your music and not sure where to start, look to see what is up and coming and going to be popular.  Sometimes if your content is so so people will share the video just because they like the music.  It sounds a little “mug” but its exposure none the less.  Other ways of helping your video or product going viral is taking advantage of pop culture trends (i.e. Planking, Gangnam Style, Harlem Shake)  For example I created a Pharrell Williams ‘Happy” video during its peak period and released it with a logo in the end credits of a company I wanted to promote.  The video went around the island which meant that logo was seen by more people than if I had made a product specific video.

Andrew Kirkpatrick

Andrew Kirkpatrick

Videographer - Owner of Burnt House Productions

Burnt House Productions produces, shoots and edits Short Films, Documentaries, Music Videos, Commercials, Ads, and Viral Videos. Visit